Hiring LinkedIn content writers for your team: in-house, contract or agency

Sell in Public → B2B LinkedIn content agency → LinkedIn content writers

The work a team program needs, whoever does it

Before choosing a staffing model, list the jobs. A team program is more than writing posts:

• Planning the program: who posts, what each person should be known for and how often they post.
• Interviewing busy people and getting usable ideas out of them on a regular schedule.
• Writing in several voices that stay distinct from each other.
• Editing and checking facts, especially product claims and customer names.
• Running approvals, which may mean comms or legal for executives and just the person for everyone else.
• Handling comments and replies in each person's voice.
• Reporting back to marketing and sales on what's landing with buyers.

One person can do all of this for a small group. As the number of voices grows, the planning, approvals and reporting start to crowd out the writing. That's usually the point where a single hire stops being enough.

In-house, contract or agency: how they compare

Mixing models often works well too: an in-house content lead who runs the program and edits, with an agency or contractors doing the interviews and drafts for the executives.

What each option costs, month by month

Salaries are quoted by the year and fees by the month, so the table divides salaries by 12 to put everything on a monthly basis.

Published team prices vary widely because they cover different scopes: Stop The Scroll's five-profile plan starts at $13,950 a month (Stop The Scroll), while Influent puts full programs for five to seven executives, which add paid amplification and sales activation, at about $35,000–$60,000 a month, with media billed separately (Influent). The contractor and agency rows all come from companies that sell these services, and we found only a few that publish team prices at all. The salary figures are sturdier, though Glassdoor's are self-reported.

Three executives with a contract writer each would run roughly $4,500–$15,000 a month at Influent's per-executive range (Influent). A writer at the BLS median costs about $6,400 a month before benefits (BLS), but one person writing for three or more executives will need help with planning, editing and comments. An in-house hire also brings recruiting time, tools, your management time and a gap when they leave; contractors bring coordination time for every writer you add. Every option needs the same interview and review time from the people who post, so don't count that as a saving for any of them.

What an in-house job description needs

If you go in-house, a generic "content writer" posting will attract bloggers who write for search engines. Spell out the actual job:

• What they'll own: regular interviews with a named group of people, drafts and edits for each, approvals, the publishing calendar, comment replies, and a monthly read-out to marketing and sales.
• Who they report to: usually marketing or comms, with direct access to the CEO. Without that access, the founder's posts stall.
• Skills that matter: writing convincingly in voices other than their own, interviewing senior people without wasting their time, understanding how B2B buyers decide, and editing hard.
• How success is judged: feedback from sales, the right people engaging and buyers mentioning posts. Follower counts make a poor target.
• The writing test: a paid exercise in two different voices, built from a short recorded conversation.

Keeping several voices distinct

The biggest risk in a team program is that everyone starts to sound the same, usually like the writer. A few habits prevent it:

• Keep a one-page voice note for each person: phrases they use, words they'd never say, topics they own and topics they avoid.
• Give each person a lane. The CEO talks about the market and company direction; an engineering leader talks about technical decisions; a sales leader talks about what buyers ask.
• Run a shared calendar so two people don't tell the same story on the same day. Resharing a colleague's post beats writing a second version of it.
• Watch for house style. If three people start opening posts with the same kind of hook, fix it before readers notice.